In 2022, we brought a long-standing idea to life: House of Dida, our modular jewellery brand rooted in creativity, heritage, and purpose. What started as a passion project between the two of us - Cecilia Snÿman and Juani Snyman - has since grown into a small but mighty South African business built on resilience, collaboration, and love.
At the heart of House of Dida is a very personal story. We launched the brand as a way to reconnect with our creative sides - and to support our grandmother as she entered retirement. Her beautiful pearl jewellery business had earned a new chapter, and we wanted to give it just that: a more dynamic, contemporary identity that could resonate with a wider audience, while still honouring the legacy she built.
When we officially launched in December 2022, it marked the culmination of nearly two years of groundwork: late nights, endless design tweaks, sourcing materials, building supply chains, managing production, and preparing to go live. That moment - the first time people interacted with our work - was equal parts exhilarating and terrifying. It felt real. And it was real.
But if we’re honest? Starting was the easy part.
We’ve learned that no amount of planning can fully prepare you for the rollercoaster of running a product-based business in South Africa. We’ve made mistakes. We’ve had our share of setbacks. And we’ve had to grow up quickly. The grit, resourcefulness, and ability to adapt that we’ve developed through this journey have shaped not only House of Dida, but the way we approach everything - in life, in work, and in leadership.
One of our biggest lessons? You can’t do it alone.
While our vision for House of Dida was born from our shared dream of creating jewellery that empowers and uplifts, the true strength of this brand lies in the remarkable women who have become part of the story. Our team is made up of resilient, talented individuals who pour their energy and expertise into every piece we craft. Their hands, hearts, and stories are woven into every product we share with you.
For a long time, we kept House of Dida separate from our professional identities. But we now know that our personal ventures and professional roles are deeply connected - and that sharing our journey honestly is part of what makes it meaningful. So, whether you’re here as a customer, a fellow entrepreneur, or simply someone who loves beautiful things with heart behind them - thank you!
We’re still learning. Still evolving. And we’re excited to refocus and refine as we go.
Here’s to sharing more openly. To celebrating the messy, beautiful in-betweens. And to building something meaningful - one thoughtful piece at a time.
With love,
Cecilia & Juani
Founders, House of Dida