Our Story

Our Story

From the founders of House of Dida, we share our story with heartfelt joy.

One day, an idea took root in our minds: to create exquisite pieces of art that can be worn every day. With a vision rooted in inclusivity, bold design, and personal expression, House of Dida is devoted to redefining the classic string of pearls. We envisioned a platform where an ecosystem of creativity could flourish, offering you the opportunity to co-create and redefine what jewellery means to you. Our journey began with the desire to honour the legacy of working with pearls that our grandmother started in the nineties. We craft our jewellery using high-quality freshwater pearls, brass, silver, and gold, with each piece designed to be versatile and inclusive, allowing for boundless self-expression.

House of Dida is a tribute to our grandmother and her pioneering spirit, as well as a testament to the courage of new ventures she supported. It is also a gift to you, our cherished community. We believe that the world of fast, mass-produced goods has created a void, and our philosophy of adaptability and flexibility aims to bridge this gap. Each piece is designed with its own distinct identity, and when combined with our wider Dida range or pieces you already own, it allows you to create something uniquely new and special each time.

We are here to ignite a new conversation, one centred on sustainability and resilience. Whether you choose to adorn yourself with our pearls as a bracelet, a choker, or styled on the lapels of a suit, the possibilities are infinite. Our collections also features contemporary earrings, interchangeable pendants, elegant connector pieces, and now our newest range of rings. At House of Dida, we invite you to explore your creativity and embrace the endless ways to style our pieces, whether you prefer a bold statement or a subtle elegance.

 

Gracefully yours,

Juani & Cecilia

Founders of House of Dida

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