Beyond profit, for people.
Welcome to dida - here we are bold and unapologetically ourselves. Our philosophy is to put you, our client, in control to live out your creative self. These pearls are not your grandma's pearls!
Featured products
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Beaded Kiro
Regular price R 1,180.00 ZARRegular priceUnit price per -
Pearl Ren Ring
Regular price From R 1,255.00 ZARRegular priceUnit price per -
Es Band Ring
Regular price From R 1,120.00 ZARRegular priceUnit price per -
Black Ren Ring
Regular price From R 1,880.00 ZARRegular priceUnit price per -
Textured Ring
Regular price From R 1,120.00 ZARRegular priceUnit price per -
Kiro Earrings
Regular price From R 1,060.00 ZARRegular priceUnit price per -
The Archtype 100
Regular price R 1,170.00 ZARRegular priceUnit price per -
Isan Linear Pearls
Regular price From R 1,510.00 ZARRegular priceUnit price per -
Juli Linear Pearls
Regular price From R 1,010.00 ZARRegular priceUnit price per -
Calla Cuffs
Regular price From R 730.00 ZARRegular priceUnit price per -
Freyr Ray Earrings
Regular price From R 975.00 ZARRegular priceUnit price per
At House of Dida, we redefine classic pearls with a focus on inclusivity, bold design, and personal expression, inspired by our grandmother's legacy. Our versatile, high-quality pieces are crafted to allow endless creativity and customisation, bridging the gap left by fast, mass-produced goods and inviting you to explore sustainable, resilient style.
Suri Linear Pearls
Your unique style
Gaia Linear Pearls in Emerald
The dida story
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Where we started
dida started as our project to help contribute to our granny's pension and business working with pearls since 1990. The creative vision for dida quickly grew to become an inclusive brand to allow everyone to express themselves through authoring their own style and ensembles. dida does not prescribe age, gender or status.
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Where we are
Our first launch showcases the versatility of our designed pieces, how they interact with each other and the dialogue that can be created through various stylings. dida launch 1 sets the scene for the many ideas we've got in the pipeline to allow our customers the creative freedom they long for.
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Where we're going
Our goal is to create the opportunity for a new way to think about jewellery and what creative freedom means when combined with style. Our hope is to facilitate the growth of a community that is bold, proud and liberated. We're here to change the conversation.
Our Dida Community
To foster community dialogue, we have a Community WhatsApp Channel where we share updates about our brand, upcoming product launches, and events. Click the link below to join the conversation and stay connected.