At House of Dida, we redefine classic pearls with a focus on inclusivity, bold design, and personal expression, inspired by our grandmother's legacy. Our versatile, high-quality pieces are crafted to allow endless creativity and customisation, bridging the gap left by fast, mass-produced goods and inviting you to explore sustainable, resilient style.
Beyond profit, for people.
Welcome to dida - here, we are bold and unapologetically ourselves, inviting you to explore a world where your creativity takes centre stage.
Our philosophy is simple: you are in control. We empower you to express your unique style through our thoughtfully designed jewellery, enabling you to curate combinations that truly reflect who you are.
Our pieces are designed for the modern individual, ready to be styled in ways that resonate with your personal narrative.
At House of Dida, we celebrate every story and every person, encouraging you to embrace your individuality while making sustainable fashion choices.
Featured products
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Beaded Kiro
Regular price R 1,180 ZARRegular priceUnit price per -
Pearl Ren Ring
Regular price From R 1,255 ZARRegular priceUnit price per -
Es Band Ring
Regular price From R 1,120 ZARRegular priceUnit price per -
Black Ren Ring
Regular price From R 1,880 ZARRegular priceUnit price per -
Textured Ring
Regular price From R 1,120 ZARRegular priceUnit price per -
Kiro Earrings
Regular price From R 1,060 ZARRegular priceUnit price per -
The Archtype 100
Regular price R 1,170 ZARRegular priceUnit price per -
Isan Linear Pearls
Regular price From R 1,510 ZARRegular priceUnit price per -
Juli Linear Pearls
Regular price From R 1,010 ZARRegular priceUnit price per -
Calla Cuffs
Regular price From R 730 ZARRegular priceUnit price per -
Freyr Ray Earrings
Regular price From R 975 ZARRegular priceUnit price per
Suri Linear Pearls
Your unique style
Gaia Linear Pearls in Emerald
The dida story
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Where we started
dida started as our project to help contribute to our granny's pension and business working with pearls since 1990. The creative vision for dida quickly grew to become an inclusive brand to allow everyone to express themselves through authoring their own style and ensembles. dida does not prescribe age, gender or status.
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Where we are
We are two sisters driven by a passion for creating meaningful contributions in our community. House of Dida stands against the trend of mass-produced, fast fashion brands while embracing the opportunity for you to engage in our design process. Our jewellery encourages collaboration and playfulness, inviting you to incorporate creativity into your everyday life.
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Where we're going
Our goal is to create the opportunity for a new way to think about jewellery and what creative freedom means when combined with style. Our hope is to facilitate the growth of a community that is bold, proud and liberated. We're here to change the conversation.
Our Dida Community
To foster community dialogue, we have a Community WhatsApp Channel where we share updates about our brand, upcoming product launches, and events. Click the link below to join the conversation and stay connected.